HYUNDAI專屬網站：銷售險勝TOYOTA，HYUNDAI集團晉身歐洲最大亞裔汽車製造商！

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ix35

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Starex Limousine

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Azera

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Trajet

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Avante XD

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舊款車

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HCD9-Talus

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Tiburon

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Dynasty

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Galloper

銷售險勝TOYOTA，HYUNDAI集團晉身歐洲最大亞裔汽車製造商！

AUTONET記者：王柏偉(11/24/2010星期三)

HYUNDAI品牌在全新的流體雕塑概念貫徹下，新車造型的巨擘展現無不讓全球車壇暨消費者驚豔，像是才拿下2010台灣年度風雲車殊榮的ix35，以及甫推出不久的大改款Elantra，在在都贏得全球車迷買家的青睞，HYUNDAI集團的優異銷售，最近更擊敗霸業獨佔的TOYOTA，成為歐洲最大的亞裔汽車製造商！

近幾年來，TOYOTA因於召回風波接連引爆，今年一到十月的在歐洲的銷售量含LEXUS品牌在內共賣出了511,754輛，相較去年跌幅達17%，市佔率為4.4%，如此也讓不斷在造型設計與底盤動力精進的HYUNDAI，在同期有著4%的銷售上揚，以總數521,369輛(包含KIA品牌)將市佔率提高至4.5%，奪下TOYOTA的桂冠頭銜。

HYUNDAI除了在歐洲開出紅盤，美國市場也有著21%的成長表現，其中最大挹注來自Sonata的64%大躍進所致，且在多款新車加入下，陣容更加齊備的HYUNDAI可望於明年有著更為亮眼的成就(於此同時TOYOTA在美國的銷售跌幅為6.3%)。

車市的頭角崢嶸競爭激烈，從排名異動可以明顯反應；沒有永遠的第一名，也當然就沒有所謂的不敗神話，尤其在訊息得以快速傳遞的當下，口碑的經營尤其重要，否則TOYOTA怎能在連袂的風波中僅只小挫，而如此銷售變動，也正給與其它車廠勝出的契機；但銷售奪冠才只是個好的開始，相信與消費者最切身相關的售後服務與產品耐用度、品質，才是未來決勝的真正關鍵。