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點名挑戰LEXUS！HYUNDAI有意推出以GENESIS為名的豪華品牌
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AUTONET記者：Gilbert(12/10/2010星期五)
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Genesis是HYUNDAI用來對抗LEXUS GS車系的產品，未來此一名稱很有可能會成為獨立品牌也說不定！
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近來傳出有意積極轉型，甚至計畫在1月底特律北美國際車展中公布最新品牌標語的HYUNDAI車廠，目前又傳出可能會有令人矚目的大動作，因為HYUNDAI近來除了積極經營平價車款的生產銷售外，也處心積慮的要將品牌高級化、豪華化，因此除了開發出Genesis與Equss等全新車系外，並傳出HYUNDAI車廠高層正考慮將仿效TOYOTA、NISSAN與HONDA分別在北美地區推出LEXUS、INFINITI與ACURA等子品牌的作法，推出名為GENESIS的子品牌，藉以開發等級、定位更為高級化的車款。
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Genesis Coupe的外型相當亮麗，如果推出四門Coupe版本勢必會再掀起車壇話題！
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最新消息指出，HYUNDAI目前正積極開發兩款全新的產品，都是朝向高級車路線的前提為開發重點，然而為了強化其高級品牌的特質，GENESIS的品牌也將很有可能首次被應用在這兩款車型之上，屆時HYUNDAI也將會把GENESIS的品牌直接推向與LEXUS等日系高級品牌並駕齊驅的位階，並且重新佈建全新的銷售體系，讓消費者可以明顯感到與HYUNDAI的區隔。
據了解，HYUNDAI所開發的兩款新車分別是一款LSUV其主要對手分別直指LEXUS 的RX車系，而另一款新車則可能採取四門Coupe的定位，而這種產品定位的車款在日系品牌似乎並沒有相似的產品可以與其競爭，猜測本車很有可能就是以目前在北美大獲好評的Genesis Coupe再衍生而來的車款。
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