精選新聞
 
車型分類
src file: /u/img/news/img/2024/4/bc40400501.jpg not found src file: /u/img/news/img/2022/5/bc20500211.jpg not found src file: /u/img/news/img/2024/5/bc40500321.jpg not found src file: /u/img/news/img/2023/3/bc30301521.jpg not found src file: /u/img/news/img/2024/3/bc40301631.jpg not found src file: /u/img/news/img/2024/3/bc40300951.jpg not found src file: /u/img/news/img/2021/7/bc10700951.jpg not found src file: /u/img/news/img/2009/9/ba90906121.jpg not found src file: /u/img/news/img/2021/7/bc10701341.jpg not found src file: /u/img/news/img/2016/5/bb60505231.jpg not found src file: /u/img/news/img/2023/3/bc30301261.jpg not found src file: /u/img/news/img/2019/9/bb90901881.jpg not found src file: /u/img/news/img/2020/4/bc00402511.jpg not found src file: /u/img/news/img/2023/5/bc30500691.jpg not found src file: /u/img/news/img/2010/6/bb00603061.jpg not found src file: /u/img/news/img/2011/2/bb10203931.jpg not found src file: /u/img/news/img/2019/7/bb90703071.jpg not found src file: /u/img/news/img/2010/6/bb00602751.jpg not found src file: /u/img/news/img/2011/3/bb10307401.jpg not found src file: /u/img/news/img/2008/4/ba80402061.jpg not found src file: /u/img/news/img/2009/9/ba90901481.jpg not found src file: /u/img/news/img/2009/4/ba90405261.jpg not found src file: /u/img/news/img/2022/10/bc21001031.jpg not found src file: /u/img/news/img/2006/9/ba60901201.jpg not found src file: /u/img/news/img/2015/9/bb50902371.jpg not found src file: /u/img/news/img/2015/9/bb50806031.jpg not found src file: /u/img/news/img/2006/1/ba60101531.jpg not found src file: /u/img/news/img/2010/10/bb01001591.jpg not found src file: /u/img/news/img/2007/12/ba71202021.jpg not found src file: /u/img/news/img/2006/2/ba60106031.jpg not found
 
 
 
    一兼二顧行銷新手法,HYUNDAI Azera韓劇現身!  
AUTONET記者:王柏偉(12/07/2010星期二)
HYUNDAI Azera在韓劇逃亡者Plan B中的身影(畫面截取自Youtube網站)。
看過先前FORD Explorer透過社群網站,一張張發佈細節照片,以及TOYOTA以大型海報看版方式,用現行Prius間接曝光下一代身型手法,更甚至像VW Beetle直接獎品之名現身美國知名脫口秀…等的廣告行銷動作,這次AutoNet要帶來的HYUNDAI Azera全新身影,則是曝光自韓國知名電視劇:逃亡者Plan B。

洛杉磯車展公佈的概念圖
Azera的車型定位介於HYUNDAI同門的Sonata、Genesis之間,新銳的外型線條來自原廠所賦予的Fluidic sculpture流體雕塑設計語言,從先前洛杉磯車展釋出的模擬設計圖已見證其跑房氣息,此回電視劇中的化身,更讓觀眾獲得劇情之外的全新視覺體驗,韓國人愛用國貨之心態於此可見一斑。

HYUNDAI Azera在全面的家族化外型整合下,引擎蓋內所挾的動力搭載,更是以新款可輸出最大馬力305hp的3.8L Lambda V6引擎入替,並搭配新款六速自排變速箱,且另有一款3.3L V6單元供入門車款使用。

該車最快將在明年一月率先於韓國本土上市,歐洲、美國、澳洲等地之銷售也會在隨後跟進;除了如各位所見的外型變革,還將導入APA自動駐車系統、LKAS車道維持輔助、TPMS胎壓監控系統、SVM環景偵測輔助等先進配備,強化HYUNDAI Azera的產品魅力。

只可惜HYUNDAI Azera過去在台灣的銷售表現不甚理想,現階段又已有市場定位相當的Sonata導入計劃,否則韓劇旋風的強勢刺激下,或許能為其銷售謀取額外的動能也說不定!

官方釋出的首張廠照

 
 
國際產業相關新聞
日期
 
51 52 53 54 55 56 57 58 59 60前10頁 後10頁