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超值選擇！KIA Soul Searcher即將上市
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AUTONET記者：Scott(12/07/2010星期二)
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這樣的KIA Searcher很難不心動。
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廣受歐美年輕族群歡迎的KIA Soul車系不斷成長茁壯，延伸出的許多特殊款式讓人目不暇給；繼2010 SEMA車展分別推出White Tiger與Hamstar兩款特仕車之後，全新Searcher即將於下個月上市。美金1.4萬元（約折合台幣42萬元）的售價絲毫沒有在配備上相對有所縮減；年輕動感的車身搭配18吋鋁圈更顯大方，五速手牌熱血動感配上1.6L 122hp在都市裡可說是遊刃有餘。內裝簡單紮實，iPOD連接座、藍芽系統等影音設備一應據全。ABS、ESC等主動安全配備更是得到NCAP五顆星的肯定！
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環顧車身，很難與過去韓國車形象做聯想。
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假如說到韓國車，第一個念頭還是老成、保守；一成不變那你就落伍了。KIA不僅在北美、歐洲、中國等主要消費市場攻城掠地，銷售一路長紅。全球業績更是倍數暴增；今年度較以往大幅成長超過120﹪。
HYUNDAI集團的全球策略已漸漸發酵，相對HYUNDAI品牌將目標鎖定在高級車與性能車客群的發展方向， KIA則是向年輕化的消費族群靠攏，近年來其不斷在新能源技術方面上的突破，相信是大家在眾車展上有目共睹的，未來KIA在台灣的銷售代理會否因為持續挹注的動能而死灰復燃，為了更豐富台灣的車市選擇，相信消費者也是樂觀其成。
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