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結合電玩做行銷，HYUNDAI Veloster Turbo以樂高式樣再為Asphalt 7 Heat做宣傳
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AUTONET記者：林維政(11/26/2012星期一)
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甫於今年2012底特律車展正式發表的Veloster Turbo嗆辣小鋼砲，是HYUNDAI將最新開發的Gamma 1.6 T-GDI直四渦輪增壓汽油引擎導入至其動力中，不僅有著更為強悍的動力輸出、並確保擁有水準以上的操控性能。而繼先前AutoNet汽車日報曾報導過、車迷可藉由微軟XBox 360的Forza Motorsport極限競速4遊戲，見識Veloster Turbo性能鋼砲的強悍魅力，操控享受極速快感的樂趣。！
如今HYUNDAI也宣布將與另一個知名手機遊戲開發商gameloft合作，在其最新的推出、在手機賽車遊戲中擁有一定地位的Asphalt系列最新作－Asphalt 7 Heat中舉辦活動，至11月25日前、只要以Veloster Turbo贏得由HYUNDAI及gameloft合辦的比賽活動，便可贏得韓國之旅、其中也包括HYUNDAI總部的參觀行程。
而為了這項由HYUNDAI及gameloft合辦、為Veloster Turbo宣傳而舉辦的比賽活動，HYUNDAI也推出了一支讓Veloster Turbo化身為Lego樂高積木樣式的模樣，在樂高積木場景中依照Asphalt 7 Heat遊戲中的特色及規則，而模擬出的競賽短片，其生動的剪輯也讓Asphalt 7 Heat這款遊戲的玩家看了都不禁會心一笑，自然也為Veloster Turbo加深了在玩家心中的印象。
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HYUNDAI 韓國/現代Veloster
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