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    為刺激銷售,HYUNDAI Veloster盡可能滿足消費者需求  
AUTONET記者:張振群(07/08/2014星期二)
2011年美國底特律車展上,HYUNDAI發表全新平價掀背小跑車Veloster,在獨特的Fluidic Sculpture「流體雕塑」設計美學與2+1車門設計,不僅吸足目光更完全提升雙門車的便利性。只是在這雙重的設計優勢下,卻沒有讓Veloster出現驚人的銷量,國外媒體猜測若銷售成績一直沒有好轉不排除Veloster就可能只先維持這代車型。

廠內報告顯示Veloster僅在全球各地販售出6萬多輛的成績,其中有超過一半的數量是銷往美國與加拿大地區,顯示其它市場對於Veloster的接受度並沒有很熱絡,且這樣的成績規模也可能無法支撐下一代車型的發展。不過Veloster是屬於一款個性化市場的掀背跑車,銷售量能否影響發展第二代車型,還是需要原廠來做決定。

不過就從產品中期調整的速度來看,HYUNDAI確實替Veloster緊張起來。因為在2013年底原廠就推出了小改款車型,不僅導入盲點偵測系統、倒車顯示鏡頭等配備,還增加消光漆車色來吸引年輕世代選購。甚至在2013年洛杉機車展上更進一步推出Veloster Turbo R-Spec,藉由內、外觀的獨特的配備來彰顯性能風格。

外觀酷炫的Veloster即便已經推出旗艦等級的Veloster Turbo R-Spec,不過它的動力仍來自1.6L直列四缸直噴渦輪增壓引擎,擁有201hp最大馬力與27.0kgm的峰值扭力輸出(台灣版本為186hp、27.0kgm)。雖然不俗且還能兼顧油耗表現,但似乎就是無法能吸引性能派的消費者選購,或許這就是Veloster最缺乏的銷售區塊之一吧!


 
 
HYUNDAI 韓國/現代Veloster
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