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    台北車展貴賓HYUNDAI Azera-Grandeur反攻北美市場!  
AUTONET記者:Andrewlu(12/02/2005星期五)
還記得不久之前,本報率先披露有關於三陽現代台北參展車款中的HYUNDAI Grandeur嗎?


這輛現代全新海外房車旗艦,北美版本稱為HYUNDAI Azera,本月已經開始在北美各大據點銷售,而且現代原廠更訂定了驚人的全美銷售目標,明年美國市場預計銷售四萬輛,後年更提升為十萬輛,而且北美現代更祭出驚人的定價策略,無論是入門或是頂級的3.8升動力旗艦,各款車的建議售價均比美日對手低上1600-4000美元左右,主要競爭對手包括TOYOTA Avalon、NISSAN Maxima與FORD 500及BUICK Lucerne等等,而且從今年五月在韓國上市之後,到目前為止現代原廠已經賣出四萬輛!

除此之外,外界對於最近現代在北美發表Azera,還有接下來的全新世代Santa Fe車系,更看出了2007年現代進軍北美高級車市場的企圖與野心,因為根據現代原廠的計畫,2007年將是正式大舉進軍北美高級車市的元年,屆時還會推出定位比Azera 更高的頂級房車(原廠代號BH),並且配置V8大排氣量引擎,所以包括北美市場許多高級車品牌,其實都在嚴陣以待,看看下一個來自韓國的LEXUS,會對市場造成怎樣的影響!

而HYUNDAI Azera-Grandeur這輛大型房車,也將在三陽現代年底台北車展的攤位上,正式與國人首度見面,所以囉,還看不起韓系車的台灣人,我只能說這樣狹隘的想法,可能早就已經與世界脫節囉…




 
 
HYUNDAI 韓國/現代XG
日期
 
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